1.10 Trade promotion

Trade promotion initiatives 2023 (I_30)

The Business and Commercial Development Area works in line with the Strategic Plan of the Huelva Port. From this perspective, different market studies and analyses are carried out in order to identify trends and deploy business plans in different markets and products, defining commercial strategies and specific actions with which to achieve the goals described and set. All this with a clear focus on the customer as a differential and value element.

Thus, in 2023 we continued to work actively on brands such as Ruta1400 with the publication of several articles to coincide with FITUR, both in specialised tourism media at national level and in specific Canarian media, as well as outdoor advertising and posts on networks in the summer period, among other actions.

In addition, work has been done to attract new activities that require territorial settlement and generate import/export maritime traffic. To enable these achievements, it is essential to have Customs and Particular Customs Services whose organisation, size and flexibility are in line with the evolution of traffic and the needs of the market. In this regard, the Customs and Paranto Customs Services Forum, which takes place every quarter, discussed needs and proposals for improvement in relation to these services.

Similarly, in order to attract freight forwarding companies which generate traffic movements to the port and for territorial settlement, commercial management has been carried out by offering local freight forwarders in the Huelva 2000 building.

Once again in 2023 there were were events in the maritime-port and logistics field that were of great importance both nationally and internationally, which include Agroexpo, Seatrade, Bolsa Andaluza de Materias Primas, Fruit Logistica, SIL, Breakbulk Rotterdam, MMH, Conxemar, Fruit Attraction.The Huelva Port Authority continues to attend and participate in these events together with its port community to strengthen the position of the Huelva Port in the main maritime routes and national and international transport chains.

In addition, the Business Development and Commercial Area has organised, facilitated and/or participated in technical conferences in 2023 such as:

• Annual conference on ‘Short Sea Shipping: efficiency, sustainability and connectivity at the service of maritime-terrestrial logistics chains’, where international experts from the sector addressed the trends and challenges of logistics chains in the face of new trade flows, digitalisation and the decarbonisation objectives of the International Maritime Organisation and the European Union, among other topics. This conference took on an international character as the Spanish SSS Association held the presidency of the European organisation.

• SUNCRUISE Conference “Women’s Perspective in Nautical and Cruise Tourism’ “, held on 2 March 2023 in Las Cocheras of the Huelva Port. Specifically, the event counted on our participation through a presentation in which the role played by Business Intelligence in all areas of the Huelva Port when developing projects was highlighted, with emphasis on the passenger sector and more specifically on cruise tourism.

Similarly, on the subject of cruises and in line with the strategy of the Huelva Port to position itself as a port of reference in the mini-cruise and mega-yacht sector, work has been carried out in collaboration with HuelvaPort, attending the main events in the sector. As a result of the 2022 commercial action, the following shipping lines have called at the Port in 2023:

• Croisi Europe: 13 stops.
• Seacloud: 1 stops.
• Noble Caledonia: 1 stop.

In 2023, active work has continued on brands such as Ruta1400, with the publication of several articles on the occasion of FITUR.

Gastos destinados a la promoción comercial del puerto (I_31)