Trade promotion initiatives (I_30)
Huelva Port Authority, within the framework of its Strategic Plan 2023–2030 with a vision to 2050, and in accordance with the principle of economic self-sufficiency of the port system as a whole and of each of the Port Authorities (Article 156 of Royal Decree-Law 2/2011), has set strategic objectives relating to the diversification and consolidation of its traffic and client base, with specific actions aimed at boosting competitiveness and the establishment of productive activities in the surrounding area, within a sustainable and technologically advanced context, which will increase traffic volumes and annual turnover in a sustained manner over time.
Consequently, and within its remit for the promotion of industrial and commercial activities related to maritime or port traffic (Art. 25.f. RDL 2/2011), and as part of its commercial policy (Art. 28.o. RDL 2/2011), the Business and Commercial Development Department (DNyC) in particular establishes an Annual Action Plan setting out various measures that contribute to the common objective of enhancing the competitive positioning of the Port of Huelva as a global benchmark industrial, energy, intermodal, logistics, sustainable and innovative hub in the European South Atlantic.
To this end, and with a clear customer-focused approach as a distinguishing feature and source of value, various activities are carried out for each type of traffic, stakeholder or interest group, and key geographical market in both the hinterland and the foreland. Thus, in 2025:
- Campaigns and direct trade missions have been developed, targeting customs agents, freight forwarders, logistics operators, import and export companies, shipping agents, stevedoring companies, shipping lines, etc.
- We have participated in 40 national and international events in the maritime and logistics sector, covering all areas of the Port’s activity and all sectors (energy, minerals, general cargo, break bulk, agri-food, maritime-port, etc.).
- Conferences have been organised to promote the port and publicise its latest developments, notably those dedicated to Green Shipping Corridors.
- Relationships have been established and strengthened with local and international companies and organisations through the hosting of visits, business delegations and reverse trade missions (Japan, Latin America, the Netherlands and Germany, amongst others).
- Various marketing initiatives have been carried out in relation to new traffic at the Port of Huelva (containers, Ro-Ro, etc.)
- With regard to customer management activity, measured via the CRM, the main indicators for 2025 are listed below:
| CRM activity DNyC | 2025 |
|---|---|
| Total accounts created | 23 |
| Total contacts created | 166 |
| Total dates created | 400 |
| Total inputs | 829 |
Expenditure on commercial promotion of the port (I_31)
| Commercial expenses of the Port of Huelva 2025 | €91,498 |
| Port of Huelva operating costs 2025 | 49,850,537 |
| Percentage in relation to operating expenses | 0.18% |